June 24, 2012

Dirty Jobs Coupon Benefitting mikeroweWORKS Foundation

When it comes to dirt, Mike Rowe is the undisputed CEO. Inspired by the working men and women who have some of the country’s messiest occupations as seen on the Emmy®-nominated Discovery Channel series, Dirty Jobs™, the new line of Dirty Jobs cleaning products was formulated to handle your toughest jobs. Rowe got involved in the marketing of this new line of cleaning products because “celebrating the hard working people that make civilized life possible for the rest of us and making it easier to clean up at the end of the day was great motivation." His goal is to raise awareness of the serious issues facing our country with a growing skills gap in the trades, aging working and unfilled jobs and lack of new workers to fill those jobs. The mikeroweWORKS Foundation was founded as a “PR campaign for hard work and skilled labor” and to call attention to the widening skills gap.

Available at Walmart and Lowe’s nationwide, My Dirty Jobs has partnered with mikeroweWORKS to raise money for the cause. Each container of the My Dirty Jobs cleaning product has the mikeroweWORKS stamp of approval, encouraging consumers to visit Mike Rowe’s website and get involved in working for a brighter future in the American labor industries. For each $3.00 coupon redeemed during this campaign, My Dirty Jobs, LLC will donate $1.00 directly to the mikeroweWORKS Foundation.

“In spite of its name, the mikeroweWORKS Foundation does not benefit me - it benefits men and women who wish to pursue a career in the skilled trades,” said Rowe. “We subsidize tool stipends, scholarships and other forms of skills training.” To help the cause, customers can simply visit www.trydirtyjobs.com, download the redeemable $3.00 coupon and not only purchase one of the best cleaning products in the nation, but also support the mikeroweWORKS Foundation’s mission to help reinvigorate trade school enrollments and close the skills gap across America.

“Given our close affiliation with Mike and the hit series Dirty Jobs™ which profiles real-life heroes who work hard every day, there is a natural tie-in to the mikeroweWORKS Foundation and the My Dirty Jobs line of cleaning products”, added President & co-founder of My Dirty Jobs, Adam Lerner. “Customers can simply print out a coupon, save money, use a great product in their homes and support an extraordinary cause all at once.”

For more information on the coupons, please visit www.trydirtyjobs.com and for additional information on the mikeroweWORKS Foundation, supporters can visit www.mikeroweWORKS.com.


I received no monetary compensation for this post.


Gem is a Hawaii Mom Blogger who posts reviews and giveaways, and blogs about life in Hawaii as a mom of 3 boys, including one with an Autism Spectrum Disorder. She loves to travel, bake, and eat anything with chocolate.

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