Once again, 7-Eleven is celebrating its birthday on 7-Eleven Day, Wednesday, July 11, participating stores in the U.S. and Canada will give away free 7.11-ounce Slurpee drinks between 11 a.m. and 7 p.m., local time
“7-Eleven Day, or free Slurpee Day, gets bigger and more popular every year,” said Joe DePinto, 7-Eleven president and CEO. “This year we expect to give away 7 million Slurpee drinks, more than ever before, beating last year’s offer by 2 million. On July 11th, we at 7-Eleven will recognize our 85th year as the retail leader of convenience, and it will mark the 45th birthday of our iconic drink - the Slurpee. But the day is also when we do something special to thank customers for their support and welcome new guests.”
For 7-Eleven fans who want to show their true Slurpee colors and celebrate in style, the company has created diminutive, downloadable birthday attire – tiny bowties, hair bows and two sizes of party hats … tiny and tinier. The petite party-wear can be found at http://www.7-eleven.com or www.slurpee.com/Rewards.
“This is a tasty way to get Slurpee lovers to sample our refreshing summer flavors, especially our new sugar-free Slurpee Lite™,” said Laura Gordon, 7-Eleven vice president of brand innovation. “And, we plan to keep the fun rolling on all summer long. For example, during July, we offer the new flavors of Fanta Sugar-Free Strawberry Banana and a delicious Fanta Lemon Crème along with our regular Slurpee flavors.”
7-Eleven has celebrated its birthday on July 11 for decades, but it wasn’t until its 75th birthday in 2002 that its stores began hosting coast-to-coast birthday parties with free Slurpee drinks for its customers.
“We kicked off the summer with SlurpFREE Day and the new Slurpee Lite right before Memorial Day, we continue the party on 7-Eleven Day, and the Big Summer Sweeps keeps the fun going all summer long,” Gordon said.
July 11 marks the day that the world’s No. 1 convenience retailer celebrates its many milestones. 7-Eleven, the world’s first convenience store, began its run in the summer of 1927 when a Southland Ice Company employee started selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, “convenience” has become big business. The small ice company has grown into a major international retailing chain with 9,300 7-Eleven stores in North America and more than 46,800 stores worldwide.
I received no monetary compensation for this post.
Gem is a Hawaii Mom Blogger who posts reviews and giveaways, and blogs about life in Hawaii as a mom of 3 boys, including one with an Autism Spectrum Disorder. She loves to travel, bake, and eat anything with chocolate.